The West African Football Academy: A Model for Uganda

Jonathan Bennion-Pedley
2 min readSep 20, 2021

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The proposal for a new football academy in Uganda can be backed up by the success of a similar venture in West Africa.

African Football

Until very recently, African footballers has a lack of contacts within the industry, paired with low quality coaching and a severe lack of focus. However, the football academy in West Africa ignited some important changes.

The project gave 24 talented football players the opportunity to change their lives, the lives of their families, and their communities. Since joining the programme, each and every one of the 24 footballers has secured a contract with a professional team.

A Proven Investment Model

These 24 gifted West African players have helped to prove the investment model that is being proposed for the new academy in Uganda. In addition, every time a player is transferred or placed, the academy and its investors will receive a return on their investment.

By using this model, in just five years the West African football academy has more than doubled its investor funds — and projections suggest that they will double again in the next three years.

The model also stipulates that none of the fees that the academy collects are at the players’ cost.

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Jonathan Bennion-Pedley
Jonathan Bennion-Pedley

Written by Jonathan Bennion-Pedley

Chief Operating Officer of Investment Owl, a company that helps high-net-worth individuals in Uganda to access European investment opportunities.